For nearly 3 decades, SHADY AVE has chronicled the lives, homes, culture, and philanthropic spirit of Pittsburgh’s East End and surrounding communities.
Founded in 1996, the magazine became a beloved fixture under the leadership
of Nancy Polinski Johnson — cherished for its emphasis on community story telling,neighborhood pride, and enduring craftsmanship. In 2026, SHADY AVE begins a new chapter under TABLE Media Inc., with renewed investment in editorial excellence, premium print production, audience development, and local partnerships. The heart of the magazine remains unchanged: we tell the stories of people and places that define some of Western Pennsylvania’s most historic and influential neighborhoods.
WHO WE ARE
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SHADY AVE
Sean Collier | Editor in Chief
Lisa Sieber | Advertising Director
Deb Hansen | Sales Associate
Lauri Gravina | Associate Editor
Evan Okun | Associate Art Director
Lauren Davidson | Copy Editor
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TABLE MEDIA
Justin Matase| Publisher
Keith Recker| Editor in Chief
Camden Leeds| Creative Director
Kylie Thomas| Online Editor
Star Laliberte| Operations Director
Cheryl Matase| Accounting Manager
SHADY AVE is where heritage and modern refinement meet. We celebrate the individuals, families, institutions, and civic leaders shaping the next era of Pittsburgh’s great neighborhoods. — preserving the enduring character of the region while spotlighting its evolution.
We are small by choice.
Thoughtful by design.
Trusted by legacy.
CONTRIBUTORS
Aakanksha Agarwal is a wine, travel and lifestyle writer from India. Formerly a Bollywood stylist, she now resides in the United States, embracing writing full time while juggling family life and indulging in her passions for cuisine, literature and wanderlust.
Dominika Bronner is a Pittsburgh-based wardrobe stylist, creative director and fashion writer known for blending modern streetwear with real life. She works closely with local boutiques and creatives to spotlight the city’s evolving fashion scene. When she’s not on set, she’s a proud mom of four who finds inspiration in community and family.
Hilary Daninhirsch is an award-winning freelance writer who writes both features and business articles for a number of publications. Though she was born and raised in the East End, she currently lives in the North Hills of Pittsburgh with her husband and dog. She has two young adult daughters.
Amanda Reed has written for Popular Science, Pittsburgh Magazine, Pittsburgh City Paper, Very Local Pittsburgh, GearPatrol and TheStreet. Amanda earned the 2021 Ray Sprigle Best of Show Award from the Western Pennsylvania Press Club for a story on stressed-out college counseling centers. She lives in Bloomfield with JunkJunk, a handsome, sad-looking tuxedo cat who wants only wet food and attention.
Deborah Weisberg is a Pittsburgh-based freelance writer whose award-winning work has taken her from bat hibernacula to horse rescue farms — and countless other fascinating places. Her byline has appeared in a wide range of regional and national publications, including the New York Times and Fly Fisherman.
And More…
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